Following in the footsteps of Broadway's "Motown: The Musical," the Tony Award-nominated jukebox production that opened in New York last year, Concord Music Group is looking to launch a musical of its own, telling the story of the rise of the Stax Records label.
The musical, which is being developed by Concord and Stuart Benjamin, is aiming to open on Broadway in 2016, though no dates have been announced. (Benjamin was a producer of the 2004 movie "Ray.")
Stax grew to prominence during '50s and '60s for its output of popular tunes by artists including Otis Redding, Isaac Hayes and Booker T. & the M.G.s.
Matthew Benjamin, who is the son of Stuart Benjamin, will write the book for the musical. The show is expected to use music from the Stax label.
Stuart Benjamin was involved with a previous pop-themed musical, "Ray Charles Live! A New Musical," which ran at the Pasadena Playhouse in 2007.
Concord, which is based in Beverly Hills, is the owner of Stax, having purchased Fantasy Label Group, which controlled the Stax label.
In recent years, a number of shows about the music industry or inspired by various labels have made it to Broadway, including "Motown," "Memphis" and "Baby It's You."
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