So much for that Friday the 13th curse.
Though its official opening coincided with the infamously unlucky day, "Insidious: Chapter 2" found plenty of good fortune at the box office this weekend. The low-budget horror sequel debuted at No. 1 with a stellar $41.1 million, according to an estimate from distributor FilmDistrict. The only other new film to hit theaters this weekend, the dark comedy "The Family," launched with a good-but-not-great $14.5 million. (Both movies had screenings late Thursday evening, and those ticket sales are included in their total weekend gross.)
Heading into the weekend, pre-release audience surveys suggested the “Insidious” sequel would open with around $35 million. Instead, it ended up with more than three times the $13.3 million “Insidious” launched with back in 2011. (The first film in the franchise went on to gross $54 million.)
Though the sequel was met with far less positive reviews than the original, audiences liked the second film slightly more. Those who saw the sequel this weekend assigned it an average grade of B+, according to market research firm CinemaScore, while “Insidious” earned a B. The second film attracted a young crowd, 62% of whom were under 25 years of age.
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The movie also marks another 2013 micro-budget hit for Jason Blum’s Blumhouse Productions, whose $3-million “The Purge” made $64.5 million in June. “Insidious: Chapter 2” had a budget of $5 million, co-financed by Sony Pictures, eOne Entertainment and FilmDistrict.
Though “The Family” grossed about $2 million more than industry tracking projected heading into the weekend, those who saw it didn’t seem to enjoy it much. The film’s audience — a whopping 83% of whom were over 25 — assigned the film an average grade of C. While poor word-of-mouth could hurt the film in the weeks to come, domestic distributor