It's been 50 years since the boys from Liverpool touched down on American soil and appeared on "The Ed Sullivan Show." Underwood's performance of "Yesterday" memorialized that moment in music history, and generated some 17,090 tweets per minute, according to Twitter.
Social media became a forum for viewers to react to surprising moments, such as Jeff Daniels' win for lead actor in a drama for his role as the cerebral television news anchor in the HBO series "The Newsroom," which produced 11,240 tweets a minute.
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Other anticipated awards, such as Jim Parsons' lead actor in a comedy award for his portrayal of the fictional physicist Sheldon Cooper in "The Big Bang Theory," or the best drama nod for AMC's critically acclaimed series "Breaking Bad" also reverberated through the Twitterverse -- with each producing more than 12,000 tweets per minute.
Search giant Google, meanwhile, tracked what shows and actors people searched for in the lead up to the 65th annual Emmy Awards, and captured real time trends throughout the show in the major categories.
The results reflect conventional wisdom, with "Breaking Bad's" Bryan Cranston emerging at the top of best actor searches for his portrayal as terminally ill chemistry teacher turned murderous drug lord Walter White, and Lena Dunham, creator of the HBO series "Girls," coming out ahead in queries for best lead actress in a comedy -- an award won by Julia Louis-Dreyfus for her role as a bungling U.S. vice president in the HBO series "Veep."