Dial Global, the New York-based radio programming company, has changed its name to WestwoodOne, reviving the better-known brand.
WestwoodOne, which Dial Global bought in 2011, was one of the most recognizable names in the radio industry for decades. However, after the acquisition the name was dropped in favor of Dial Global.
By returning to the WestwoodOne name, the company is trying to tap into a brand that already has strong awareness among advertisers and consumers, said Paul Caine, Dial Global's chief executive. "It seemed like a very simple solution to gain awareness and recognition by the broader market," he said.
WestwoodOne will continue to carry events including NFL games, the
Last week, Dial Global agreed to be acquired by radio broadcaster and syndicator
Additionally, WestwoodOne said it has also commissioned a study on "the power of sound" to help better understand radio listeners.
Follow on Twitter: @rfaughnder