The cable unit of
The agreement is non-exclusive, meaning FX Networks will still be able to sell commercial time to other beer makers. However, MillerCoors will have exclusivity on any product-placement in FX Networks' programs and a first-look deal for future shows.
MillerCoors already has a visible presence on FX Networks. Its products have been featured in the motorcycle gang drama
For programmers such as FX Networks, product placement has become a very important revenue stream, especially as production costs rise.
MillerCoors also has a similar agreement with Time Warner Inc.'s Turner Broadcasting, whose networks include
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