Golden Globes co-host
"Because this is Hollywood," she said. "And if something kind of works, they'll just keep doing it until everybody hates it."
They don't hate it yet. Sunday night's telecast of the 71st Golden Globe Awards on
Golden Globes 2014: Full coverage | Show highlights | Best & Worst | Top winners/nominees
Total viewership for the telecast increased 6% from last year, when Fey and Poehler -- from NBC's
Why the high numbers? Perhaps because the gently profane show was unpredictable, drew a massive number of top celebrities to its Beverly Hilton auditorium and got a huge assist from social media.
The social media interest may have benefited from the night's unscripted feel. The show generated nearly 2.4 million tweets, which reached an online
Several other surprises and goofs stoked the show's "did-you-see-that?" aspect.
The censors were kept busy preventing curse words from going live, but allowed an expletive to escape from the mouth of award-winner Jacqueline Bisset.
The telecast may have also benefited from the prominent showing of movies that have proved to be box office winners, as well as awards favorites.
"Gravity," for which Alfonso Cuarón won the directing Globe, has grossed $256 million in ticket sales in the U.S. and Canada.
However, the telecast was not a record-setter. The most-watched Golden Globes telecast since NBC started airing it was in 2004, when
Sunday's telecast was also an improvement over last year's among viewers ages 18 to 49, the demographic for which advertisers pay a premium. Ratings for that group rose 2% to 6.5, the highest in seven years and matching its 10-year high.
It goes to show that there's nothing wrong with a live event that's a little unhinged, as long as it fuels interest with surprises, such as when
Or, as Fey put it when signing off: "This was the beautiful mess we hoped it would be."
That may be why the two comedians have been invited back to host next year's show too.
Times staff writer Dawn C. Chmielewski contributed to this report.