Harold Lloyd, the silent film star and daredevil comedian, was known for taking risks, most memorably dangling from a clock tower on South Broadway in the 1923 movie "Safety Last."
DreamWorks Animation Chief Executive Jeffrey Katzenberg has performed no such stunts but has taken his share of risks, gambling on 3D technology as medium of the future for computer animated movies.
For that feat, Katzenberg will be honored with the 2014 Harold Lloyd Award presented by the International 3D and Advanced Imaging Society late this month.
“Harold Lloyd was an actor, director, producer, and passionate advocate for 3D his entire life,” said Suzanne Lloyd, chairman of Harold Lloyd Entertainment, in a statement. “Harold saw filmmaking as a creative and technical achievement. He understood his audiences and was passionate about serving them. Jeffrey Katzenberg’s work is the embodiment of what Harold believed to be important in this craft,” she added.
“We now add Jeffrey Katzenberg’s name to this very special group of people who’ve made 3D a remarkable worldwide box office success,” Society president Jim Chabin said in a statement.
The Society will present awards for “extraordinary achievement” in 3D content categories including motion pictures and television at its annual ceremony, on Tuesday at Warner Bros. Studios. Top nominees for animation include DreamWorks’ “The Croods” and “Turbo.”
Entries for the fifth annual awards were submitted from China, Japan, Russia, the U.K., France, Belgium, Luxembourg, Germany and Taiwan. Winners were selected in voting by more than 400 Society professional members.