"Sunday Morning Futures with Maria Bartiromo," which airs each week at 7 a.m. PT (10 a.m. ET), averaged 1.078 million viewers, more than the combined total audience for "Fareed Zakaria GPS" on CNN and the first hour of "Melissa Harris-Perry" on MSNBC.
Among 25-to-54-year-olds, the most coveted demographic for news programming, "Sunday Morning Futures" delivered 312,000 viewers, up 19% compared with Fox News' average in the time slot so far this year.
Bartiromo's coverage focused largely on the sign-up deadline for the Affordable Care Act, and guests included Cleveland Clinic Chief Executive Toby Cosgrove, former Treasury Secretary Lawrence Summers and drug company Merek's chief executive, Kenneth Frazier.
The "Sunday Morning Futures" kickoff boosted Howard Kurtz's media-focused show "MediaBuzz" to its best number in the key demographic since its debut in September. Out of 1 million viewers total, 353,000 fell into the 25-54 category.