The two companies on Tuesday announced a content and marketing partnership for sports management, television, film and digital media. As part of the deal, Relativity Chief Executive Ryan Kavanaugh has joined MLG's board of directors.
The partnership will accelerate New York-based MLG's growth, the companies said in a joint statement. Relativity Television and MLG will work together on TV shows, with the studio acting as the exclusive developer of MLG's unscripted programming.
Also, on the sports management side, the companies will foster collaborations with Relativity Sports' roster, which boasts 300 clients. For example, NBA star
MLG currently broadcasts its programming through its website, MLG.tv. The partnership with Beverly Hills-based Relativity will help the company expand its offerings and increase its distribution through other online channels such as YouTube.
"We will now introduce MLG’s premium content and competition to an even broader global, mainstream audience across feature films, television, sports and digital," said
Added Kavanaugh: "Relativity is committed to creating a wide variety of high-quality, engaging content across all platforms.
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