Morning Fix: CBS bets on drama and football. Sony has another tough quarter.

After the coffee. Before getting back to the land of sun and palm trees.

The Skinny: I’m headed back to Los Angeles on Thursday afternoon with a stomach full of pizza and hot dogs. The roundup includes plenty of coverage of CBS’ fall schedule. Also, an upfront scorecard for the big studios, and Sony endures another tough quarter. See you back on Wilshire Boulevard.

Daily Dose: Schmoozing advertisers is important but you only get one chance to say goodbye to Barbara Walters. That’s why CBS Chief Executive Leslie Moonves, along with wife Julie Chen, ducked out of his network’s upfront bash at Lincoln Center a little early to head over to the Four Seasons restaurant for Walters’ farewell bash.

Eye on the ball. Coming off a season with declines in viewers and the key adults 18-49 demographic, CBS unveiled a fall schedule to advertisers that includes five new dramas and eight Thursday night football games. The network is calling the addition of football to its evening lineup Operation Rolling Thunder, but will the rest of the lineup deliver lightning strikes or just a little drizzle? More on the new CBS schedule from the Los Angeles Times, USA Today, Vulture and Variety.

Who sold what. The broadcast networks are not the only ones on pins and needles this week as they present fall schedules to advertisers. Production companies also are battling for bragging rights over who got the most new shows on the air. Of course, the real victory is keeping those shows on the air. Nonetheless, this year’s winners were Warner Bros. and Universal Television, while Sony and 20th Century Fox were down. A report card from the Hollywood Reporter.

Glass a quarter full. Sony Corp. reported a loss of $1.3 billion for its fiscal fourth quarter and predicted a tough year ahead. However, on the entertainment side, there was improvement at Sony Pictures, which posted a profit of $402 million and revenues of $2.6 billion. Next quarter will likely be solid as well thanks to “The Amazing Spider-Man 2.” More on Sony from the Los Angeles Times, the Associated Press and the Wall Street Journal.

Not so fast. Lots of people think life would be great and bills would be cheaper if they could just pay for the cable channels they want instead of buying a big bundle that includes lots of stuff they have no interest in. Though that sounds plausible on paper, there are lots of reasons why that wouldn’t work, including the fact that not everyone would pick the same channels, which means costs could actually go higher. The New York Times on why having it your way isn’t as easy or cheap as it sounds.

Inside the Los Angeles Times: The networks want to get more money from advertisers for viewers who are recording shows to watch later.

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