The Morning Fix: ‘Spider-Man’ spins big web. RIP Ernest Borgnine.

After the coffee. Before getting my All-Star team bonus.

The Skinny:The baseball season is already half over? How’d that happen? Monday’s headlines include the box office recap, a look at one company’s plan to make going to the movies a more intense experience, curtain raisers for the Allen & Co. conference and a look at the life of Ernest Borgnine.

Daily Dose: Satellite broadcaster Dish Network has apparently found a solution for customers peeved at its no longer carrying AMC weeks before the premiere of “Breaking Bad”: bribe them. One friend of the Morning Fix who uses Dish and called to complain was given a free Roku box to get Internet video on his TV and $36 off in credits to pay for downloading every episode of the cult hit show’s final season. Another customer reports that he got $10 off per month for the next year.

A big web. “The Amazing Spider-Man” took in $65 million last weekend and has raked in $140 million in the U.S. during its first six days of release. Coming in second was “Ted,” which made $32.6 million in its second weekend, which was a drop of only 40% from its premiere. Typically, a drop of less than 50% in box office receipts in a movie’s second weekend is a very good sign. Among the new movies, Oliver Stone’s violent drug drama “Savages” took in $16.2 million while “Katy Perry: Part of Me” made $7.2 million. Box office recaps from the Los Angeles Times and Variety.

Get ready for 4-D.Think 3-D has already become passe? Well, Korean theater owner CJ Group is taking moviegoing to the next level. If there’s smoke on the screen, it will be in a theater. If something’s exploding in the movie, your seat will vibrate too. A look at what goes into making a movie 4-D and whether audiences will embrace it from the Los Angeles Times.

Valiant effort.Once seen as an up-and-comer before financial woes derailed it, comic book company Valiant Entertainment is attempting to make a comeback. Although the company has 1,500 characters, none are exactly brand names. But with Peter Cuneo, a former Marvel chief executive, at the helm and some eager investors, Valiant is hoping to make a splash in the movies. A look at Valiant’s efforts to revive itself from the New York Times.

Are you ready for some politics? ESPNis looking to get a piece of all the political ad dollars that will be flying around this fall. The cable sports giant has reached an agreement with NCC Media, which is an advertising broker that also specializes in political commercials. Most politicians spend money on local broadcast stations but cable television is hoping to increase its take this year. More on ESPN’s push from the Wall Street Journal.

Come out, come out, wherever you are.In the wake of CNN’s Anderson Cooper’s low-key acknowledgment that he’s gay, the Wrap wonders why some news, TV and music personalities are coming out but no big-time movie stars are following suit.

Mogul camp. On Tuesday, Sun Valley, Idaho, will be filled with the elite from the worlds of media, sports and tech as well as a few politicians and world leaders. Yes, it’s time once again for investment bank Allen & Co.’s annual gathering of moguls. In between panel sessions, the all-powerful play tennis and go rafting while reporters try to lip read from far away. Previews from the Los Angeles Times and New York Post.

Inside the Los Angeles Times: Oscar winner Ernest Borgnine, whose career ranged from big time movies to Nickelodeon’s”SpongeBob SquarePants,” died at the age of 95.

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