The Phelps advertising agency has hired veteran marketing executive Mike Jackson as president.
Jackson, a former top
Jackson's responsibilities are expected to be recruiting new clients to help grow the firm, which has about 90 employees, and helping plan marketing strategies for existing clients.
Phelps represents Panasonic,
The position of president did not previously exist. However, the company's founder and chief executive, Joe Phelps, carved out the new role to bring Jackson aboard.
Los Angeles' advertising industry has been growing in recent years.
Last year, Boston-based Mullen opened an office in El Segundo after it landed the Acura car account. Last fall, one of the region's top firms, Deutsch LA, recruited a respected executive, Pete Favat, from Boston to become its chief creative officer.
"Ten years ago, a lot of East Coast clients did not want to work with a Los Angeles agency," Jackson said Tuesday. "But now, with the convergence of advertising, media, entertainment and technology, L.A. increasingly is the place to go."
Jackson has lived in Los Angeles before. He served for much of 2010 as senior vice president of sales and marketing for the L.A.-based electric car company Coda Automotive, which filed for bankruptcy last year. The 57-year-old Youngstown, Ohio, native earned his master's degree at USC's Annenberg School of Communications in 1981.