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KIIS wins in March; KROQ's 'Kevin & Bean' rules the morning drive

Ryan SeacrestClear Channel Communications Inc.

Pop held the top radio ratings spot as March brought little change from the previous month. 

Clear Channel stations KIIS-FM (102.7), KOST-FM (103.5) and KBIG-FM (104.3) were again Nos. 1, 2 and 3 in the Los Angeles market, according to numbers released this week by Nielsen Audio.  

KIIS, known for pop hits from the likes of Lorde, John Legend and Pharrell Williams, accounted for 5.1% of radio listening in Los Angeles for the period that ended March 26. The channel drew 3.9 million listeners for at least five minutes each week. 

Soft-rocker KOST was just barely behind, accounting for 5% of listening, while pop and rock destination KBIG landed 4.9%. 

ON LOCATION: Where the cameras roll

In the critical morning drive time period -- weekdays, 6 to 10 a.m. -- CBS' alt-rock station KROQ continued to rule with its "Kevin & Bean" show. Hosts Kevin Ryder and Gene "Bean" Baxter were in first place for the third straight month, with 5.2% of listening in the key time period in March.

The runner-up during the morning drive was KIIS' "On Air with Ryan Seacrest" with 4.3% of listening. Talk station KFI-AM (640), featuring Bill Handel's show in the key slot, bounced back to No. 3 in the morning after sinking to No. 6 in February. 

In terms of total audience share, the top 10 stations were, in order: KIIS, KOST, KBIG, KPWR-FM (105.9), KRTH-FM (101.1), KAMP-FM (97.1), KLVE-FM (107.5), KROQ, KFI and KNX-AM (1070).

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ryan.faughnder@latimes.com

Twitter: @rfaughnder

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Ryan SeacrestClear Channel Communications Inc.
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