The media mogul said Tuesday that combining the two companies would have been a "unique opportunity" but he wanted his bid to be friendly. Time Warner board members had dug in with their resistance, and Murdoch said he did not want to engage in a protracted and hostile battle.
Murdoch's move was a stunning reversal following the company's disclosure last month that it wanted to buy Time Warner, which boasts such assets as HBO, CNN,
Most analysts had expected Murdoch to up
"Our proposal had significant strategic merit and compelling financial rationale and our approach had always been friendly," Murdoch said in a statement. "However, Time Warner management and its board refused to engage with us to explore an offer which was highly compelling. Additionally, the reaction in our share price since our proposal was made undervalues our stock and makes the transaction unattractive to Fox shareholders."
Time Warner shares plunged more than 11% to $75.50 in after-hours trading after its stock surged since the offer was disclosed last month. Meanwhile, 21st Century Fox's Class A shares surged 8% to $33.70 in after-hours trading.