The third season premiere for the show about hotshot D.C. public relations guru Olivia Pope, starring
When the network counts people watching through other means, such as digital video recorders, video on demand and Web streaming, a total of 17.8 million people have watched the first episode of "Scandal."
That's 91% more than the number of people who watched last year's premiere through all platforms.
With viewing habits adapting to new technology, the major broadcast networks are trying to change how observers think about ratings and what they mean. With the growing popularity of delayed viewing, people are often as likely if not more to watch shows after they air rather than live.
With a show like "Scandal," that trend can help increase a program's overall audience.
About 2.8 million people watched the "Scandal" premiere via DVR or VOD in the three days after the original air date and an additional 1.4 million saw it online. A rerun on Tuesday drew an additional 3 million people, bringing the total viewership to 17.8 million.
"Scandal" isn't the only show to benefit from the multiplatform lift.
So if you're still catching up on "Scandal," "Blacklist," "S.H.I.E.L.D." or any of the other fall hits, join the club.