Andrew House, chief executive of the Sony Computer Entertainment Group, unveiled plans for a new type of Internet-delivered television service Tuesday, in a keynote presentation at the
This new cloud-based video service would seek to combine the best of cable TV offerings and digital services, which it would offer through its Sony
"It's really just trying to bring a new experience of TV viewing," said Sony Corp. President and CEO Kazuo Hirai in a press briefing. "We always talk about it, as an industry, but we've never been able to bring that together."
The road to delivering a revolutionary TV experience is littered with casualties -- most recently,
Hirai dismissed questions that Sony would encounter the same obstacles as Intel. He said that's because Sony offers something that the newcomer lacked: an established base of 25 million PlayStation 3 users in the U.S. who might not sign up for traditional cable or satellite service.
"We're talking to broadcasters; that's a compelling number," Hirai said.
The Japanese conglomerate is a known quantity in Hollywood, as owners of
Hirai was careful to position Sony, not as a rival to cable or satellite television distributors, but as a hardware-maker seeking to solve a nagging consumer problem.
"What we're trying to do is resolve one of the biggest hurdles that a lot of consumers have," Hirai said. "Watching live TV on one device, watching streamed video another device."
The TV service is expected to launch sometime this year.