Tribune Digital Ventures, the technology and innovation arm of Tribune Co., has agreed to acquire TV by the Numbers, a source of television ratings analysis and programming news, the company said Thursday.
Tribune Digital Ventures is also relaunching its entertainment website Zap2it to focus on helping consumers discover programming to watch on traditional TV and streaming services, including Netflix, Amazon and Hulu.
Financial details were not disclosed. Tribune Co. is the parent of the Los Angeles Times.
The acquisition of the independent TV by the Numbers, which has powered Zap2it's TV ratings coverage since 2010, will bolster Tribune's entertainment data business, said Shashi Seth, president of Tribune Digital Ventures.
"This is first in a series of steps to become the go-to site for when people ask, 'What do I want to watch tonight?'" Seth said.