As expected, the second night of "
Thursday night's "Idol" drew an average of 13.4-million viewers and a rating of 3.9 in the advertiser-desired 18-to-49 demographic, according to preliminary numbers from Nielsen. Compared with the same episode last year, viewership for "Idol" was down about 17%, while the rating for young adults fell 30%. The episode's overall audience also shrank 12% from Wednesday night's premiere.
The results mark a continuation of the veteran singing contest's decline from its premiere peak in 2007 when the second night averaged nearly 37 million viewers.
Nevertheless, "Idol" was easily the highest-rated broadcast show Thursday night against soft competition from
NBC's comedies were down across the board against the competition from "Idol," starting with the rebooted
ABC's "The Taste" averaged 3.24-million people watching and 0.9 demo rating, representing a 31% dip among young adults.
[UPDATE: This post has been updated to reflect final time-zone adjusted numbers from Nielsen.]
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