Football won the night for NBC among advertiser-coveted 18-to-49-year-olds Sunday night. But overruns from an explosive game between the Denver Broncos and Dallas Cowboys helped CBS score a victory in total viewership.
On NBC, the contest between the San Francisco 49ers and the Houston Texans drew about 14.4-million viewers and a rating of 5.7 in prime time in the 18-to-49 demographic, according to early numbers from Nielsen. The preliminary numbers for live football are not adjusted for time zones, so they are likely to change when the real stats come out later in the day.
Still, if the numbers hold, it looks like NBC won in the key 18-to-49 demo, with a rating of 4.9, for which a ratings point equals about 1.3-million viewers. That's down about 15% from the early numbers for last week's Sunday night game on NBC.