That's down 9% from the comparable night of the 2010 Games in Vancouver, Canada, which were covered live. In the advertiser-preferred 18-49 age group, Thursday night's coverage earned a rating of 5.9, down 17% from four years ago. A ratings point equals about 1.3 million viewers in the 18-49 category.
Though the Games' ratings were down from Vancouver's, they easily beat everything else. Fox came in second place in the key demographic, averaging a 2.0 rating, while CBS, safely in rerun mode, came in second in total viewers (7 million).