The newly minted boss of the Internet's No. 1 video site addressed a crowd of industry attendees Thursday evening at the Anaheim Convention Center, where she stressed the importance of keeping YouTube's content creators happy.
"You guys are the real stars," she said.
The 46-year-old longtime executive, who previously headed advertising and commerce at
On the language front. In noting that many YouTube views come from outside a creator's home country (who can forget
"Our goal is to make it that every video uploaded to YouTube will be available in every language," Wojcicki said.
On the music front. The video-sharing site that has helped propel the careers of
On the business front. Wojcicki said YouTube would introduce new interactive cards that link YouTube viewers directly from videos to a creator's crowd-funding campaign, should he or she have one, on Indiegogo, KickStarter and other sites. For those without a funding campaign or a special project, YouTube has created something called a Fan Funding feature that allows fans to "tip" a creator any dollar amount between $1 and $500.
On the user-friendly front. YouTube is rolling out the ability for users to upload videos to YouTube in up to 60 fps (frames per second), a benefit for those who upload video games or videos with intense action. Additionally, the site will launch a mobile app for users to access analytics and channel management from any device.
VidCon will continue through Saturday; check back here for more.