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AMC's 'The Walking Dead' snatches Sunday ratings medal from Olympics

OlympicsTelevisionWinter OlympicsEntertainment2014 Winter OlympicsBob Costas

Baby Judith is alive and well, and so is "The Walking Dead" on AMC.

Sunday night's original episode, entitled "Inmates," attracted 13.3 million viewers, making it the No. 1 regularly scheduled entertainment program for the night.

As impressive, the show captured more viewers in the key demographic group of viewers 18 to 49 than did NBC's broadcast of the Winter Olympics from Sochi, Russia. It marked the second week in a row that "The Walking Dead" scored higher marks in the key demo than the Olympics.

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On Sunday night, NBC's prime-time audience for the Olympics pulled in 21.3 million viewers and a 4.9 rating in the 18-49 demographic.

Meanwhile, "The Walking Dead" generated a 6.8 rating -- or 8.7 million viewers -- in the 18-49 group.

Sunday night's ratings were released Tuesday, a day late because of the President's Day holiday.

A week ago, the midseason premiere of "The Walking Dead" attracted nearly 16 million viewers, propelling it to the top of the Nielsen cable ratings for the week. That episode scored an 8.1 in the 18-49 demographic, which translated into more than 10 million viewers in the advertiser-preferred category.

The hit zombie drama regularly suffocates its broadcast and cable competition.

At 10 p.m., the live "The Talking Dead" after-show on Sunday delivered 4.8 million viewers, including 3.1 million viewers in the 18-49 demographic.

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Twitter: @MegJamesLAT

 

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OlympicsTelevisionWinter OlympicsEntertainment2014 Winter OlympicsBob Costas
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