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'Walking Dead' tops Twitter TV rankings

Twitter, Inc.The Voice (tv program)AMC (tv network)The X Factor (tv program)Scandal (tv program)Saturday Night Live (tv program)

AMC's "The Walking Dead" generated substantial discussion on Twitter, taking top honors as the most tweeted-about show of the week, according to Nielsen's SocialGuide rankings.

Sunday's episode, in which the Governor returns a seemingly changed man, produced 262,300 tweets that reached a Twitter audience of more than 4 million. NBC's singing competition "The Voice" claimed the No. 2 spot, with nearly 600,000 tweeted comments reaching about 2.5 million people. 

Nielsen's SocialGuide captures relevant tweets from three hours before a TV show's initial airing, during the episode, and three hours after. It also measures the audience of people exposed to relevant tweets ascribed to a particular episode.

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Rankings for the week of Nov. 11 are:

"The Walking Dead" (AMC), Sunday, Unique Audience: 4,071,500, Tweets: 262,300

2. "The Voice" (NBC), Tuesday, Unique Audience: 2,500,700, Tweets: 595,000

3. "American Horror Story: Coven" (FX), Wednesday, Unique Audience: 2,476,100, Tweets: 138,300

4. "Scandal" (ABC), Thursday, Unique Audience: 2,213,900, Tweets: 351,300

5. "The Voice" (NBC), Monday, Unique Audience: 2,122,500, Tweets: 137,400

6. "The X Factor" (Fox), Wednesday, Unique Audience: 1,544,000, Tweets: 190,900

7. "The X Factor" (Fox), Thursday, Unique Audience: 1,500,500, Tweets: 207,500

8. "Saturday Night Live" (NBC), Saturday, Unique Audience: 1,376,300, Tweets: 83,500

9. "Awkward." (MTV), Tuesday, Unique Audience: 1,310,100, Tweets: 51,000

10. "Glee" (Fox), Thursday, Unique Audience: 1,191,100, Tweets: 108,400

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