Robert Pattinson's rough-around-the edges image is slowly dissipating. And we can be grateful to luxury fashion brand Dior for that.
Girls around the world latched on to the British actor thanks to his alter ego -- "Twilight" vampire heartthrob Edward Cullen, a clean-cut dreamboat of a bloodthirsty, undead man. And, well, RPattz, a lovably scruffy actor, appears to be resurrecting that image in the Dior Homme fragrance campaign, which debuted abroad (and online) in September. (Dior Homme Eau for Men will go on sale in the U.S. in February.)
"I was a brush-your-teeth-and-have-a-shower kind of guy," Pattinson, 27, told the Wall Street Journal. "I can't tell if it's because of my association with Dior or because I'm older, but I've started moisturizing. It's been a quite profound change in my life."
He's still got that self-deprecating charm, though. That hasn't gone anywhere.
"I like trying to do ambitious things," he said of teaming up with "violent and visceral" director Romain Gavras. Gavras directed the short film for Dio, which featured a brooding Pattinson reveling in what we believe to be the ultimate Dior-man lifestyle.
"That's what got me really enthusiastic about the campaign, that [Dior] wasn't shying away from anything," he said.
The campaign will make its official debut with American audience in February, when the ad airs during the Olympics, the WSJ said.
"This year, I'm trying to see what my niche is," the actor said.
And perhaps that has something to do with the aftermath of his breakup with "Twilight" costar Kristen Stewart? Pattinson recently unloaded his spacious Los Feliz home on "The Big Bang Theory" star Jim Parsons for $6.375 million, according to Hot Property. He listed the home in October 2013, several months after his May 2013 split with Stewart, with whom he shared the love nest.
In 2014, we'll see the result of his reteaming with "Cosmopolis" director David Cronenberg for "Maps to the Stars," which he described as a "darkly comedic Hollywood satire ghost story."
Pattinson is currently filming Werner Herzog's Gertrude Bell biopic, "Queen of the Desert," and has completed David Michod's drama "The Rover." He's also set to play photojournalist Dennis Stock in Anton Corbijn's "Life."
Follow Ministry of Gossip @LATcelebs.Copyright © 2014, Los Angeles Times