Two years ago, the writer-director's "Midnight in Paris" launched with a $99,834-per-theater average and went on to gross $56.8 million overall. Not only did the film become Allen's most commercially successful, but it also earned the 77-year-old an Oscar for his screenplay.
“We went around to all the theaters in New York, and there were college-aged moviegoers and Woody Allen fans in their 80s -- which is what we experienced with ‘Midnight in Paris’ as well,” Michael Barker, co-president of Sony Pictures Classics, said of this weekend’s opening.
“Blue Jasmine” stars Blanchett as a once-wealthy woman trying to recover from a nervous breakdown after the dissolution of her marriage to a con man (
Barker said he is considering mounting an awards campaign for the film, similar to “Midnight in Paris,” which landed four Academy Award nominations.
“We don’t like to put the cart before the horse,” he said, “but not unlike ‘Midnight in Paris,’ when we first saw the film, we thought this was the kind of film that really has the opportunity to get some recognition. Not only for best actress, but the supporting players, Woody’s screenplay and the direction -- even the picture. We’ll see how it plays out.”
Next weekend, “Blue Jasmine” will expand to roughly 60 theaters. It is to be in about 1,000 locations nationwide by Aug. 23.