A new independent study shows that despite all the jokes (some pundits suggested it should have won the Grammy Award for “most deleted album”), in January, more iOS device owners listened to music from U2 than from
The survey conducted by the Kantar Group noted that 95% of iOS users who listened to any U2 music on their devices listened to one or more songs from "Songs of Innocence."
"This is fantastic news," U2 singer Bono said in a statement. "If these figures suggest that these songs still matter to people, then we're knocked out. That's all any songwriter wants."
The band offered up a public apology for the installation of the album without users' permission after the stunt generated considerable negative publicity. By traditional measurements, "Songs of Innocence" was a disappointment, peaking at No. 9 on the Billboard 200 Albums chart and dropping off that listing after just eight weeks.
It may simply reflect the dictum “If you install it, they will listen,” but Kantar’s survey said 23% of all music iOS users accessed in January -- two months after the publicity and marketing stunt in which
The figure was more than double that of second-place finisher Swift, whose music accounted for 11%, followed by
Those results were based on a group of 2,510 iOS users, and a subset of 978 iOS panelists who listened to any music in January.