A retail ‘Revelation’ for Journey
The lesson for Journey: Don’t stop believin’, especially if you have Wal-Mart on your side.
The classic-rock band’s new album, “Revelation,” debuts this week at No. 5 on the national sales chart with 105,000 copies sold, all of them through Wal-Mart or Sam’s Club or the band’s website. The deal with Wal-Mart is another example of a veteran music act partnering with a retailer to reconnect with its fan base.
“This is all new to me,” Journey guitarist Neal Schon said Wednesday from Germany, where the band was touring. “We finally found a way to get the word out there about our new music and that’s been the problem in the past. Wal-Mart is creating a buzz for the album using the store itself.”
The first-week sales of “Revelation” were a 1,600% increase over their last album, “Generations” in 2005.
In addition to in-store promotion, the release is getting ink in the retailer’s advertising circular, which reaches 85 million households in the U.S.
The album is a three-disc package with new music, new recordings of old hits and a concert DVD. It retails for $11.88.
Also new on the chart this week: Disturbed scores its third No. 1 album with “Indestructible” (282,000 copies sold); Weezer’s third self-titled album is at No. 3 (126,000 copies); “The Declaration,” the newest from Long Island, N.Y., native Ashanti, is at No. 6 (86,000 copies); and “Perfectly Clear,” the career excursion into country by Jewel, is at No. 8 (48,000).
--
Sign up for The Wild
We’ll help you find the best places to hike, bike and run, as well as the perfect silent spots for meditation and yoga.
You may occasionally receive promotional content from the Los Angeles Times.
