Though official Nielsen ratings have not been released yet, Sunday's Video Music Awards show on MTV has already set a social media record.
The awards show, hosted by oft-controversial pop star Miley Cyrus, was the most-tweeted-non-sports program in Nielsen social history (which is to say, since October 2011.)
Considering the antics crammed into the handful of hours the show was broadcast, the numbers are no surprise. There was Cyrus repeatedly flashing her bare chest, the continuation of a maybe real/maybe fabricated "beef" between Cyrus and Nicki Minaj, and a meaningful, if meandering, 12-minute speech from Kanye West about the integrity of art and the destructive nature of awards culture, culminating in the legendary rapper announcing he'd be running for president in 2020.
Also, Taylor Swift was there.
In the United States alone, 21.4 million tweets were sent about the ceremony by 2.2 million individuals. In turn, 11.8 million people received those tweets, which resulted in the VMA tweets themselves potentially being seen 676 million times. This is a significant increase over last year's social media effect, when just 12.6 million tweets were sent.
Also, not surprising, the minute after West's presidential aspirations were announced, Twitter exploded. More than 247,500 tweets were sent at roughly 10:49 p.m. Eastern.
Sources were unclear as to how many of those tweets contained the identical joke, "West/Minaj 2020."
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Jon Rudnitsky will join the cast of "Saturday Night Live," NBC announced Monday.
The 25-year-old comedian has been hired as a featured player for the upcoming 41st season of the sketch-comedy series.
A graduate of USC, Rudnitsky is a New Jersey native whose YouTube channel features parodies of "House of Cards" and "True Detective." He has toured widely as a stand-up and also appeared in an episode of "Criminal Minds."
The season premiere of "SNL," hosted by Miley Cyrus, is scheduled for Oct. 3.
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President Obama is going wild.
NBC announced Monday that Obama will explore the Alaskan wilderness with survival expert Bear Grylls in a special episode of the docuseries "Running Wild With Bear Grylls."
The episode will be taped this week as part of the president's three-day trip to the Last Frontier, intended to bring attention to the issue of climate change. It will air on NBC later this year.Read more
When “I Am Cait” began, it was clear that the show’s main focus would be on Caitlyn Jenner being confronted with the realities of what it means to live in the world as an out trans woman.Read more
When mob violence erupts as the zombie apocalypse strikes Los Angeles, Madison Clark (Kim Dickens) gets separated from boyfriend Travis Manawa (Cliff Curtis) on “So Close, Yet So Far,” Episode 102 of AMC’s “Fear the Walking Dead.”
“We need to get away from the city. We need to get away from people,” Travis earnestly tells Madison, reasoning that an escape to the desert is their best chance for survival.Read more