Andy Samberg: Hit or miss as the Emmys host?
Twitter users overwhelmingly say it's the former, with many taking to the social media platform to express praise for the actor and comedian.
The awards show, which aired on Fox, sparked about 1 million tweets, according to early Nielsen Twitter TV ratings. Of the tweets, 395,094 contained "reactions," or tweets with emotions, according to Canvs, a social TV platform created by the firm Mashwork. The company uses relevant tweets, provided by Nielsen, to gauge what emotions people have about TV. The tweets are then broken down into reactions.
There were about 20,071 tweets that mentioned Samberg. Of those, an estimated 8,453 were "reactions." An estimated 42% of the reaction tweets contained emotions of love, with social media users lauding the host's jokes, particularly his introduction. About 23.4% of fans with reactions on Twitter said Samberg was "good."
Fabulous- best intro in YEARS by Andy Samberg at the #Emmy2015— Jennifer Haight (@hipmamajenn) September 21, 2015
Great opening number by Andy Samberg. Always been a big fan. #Emmys— Scotty G (@DarthRedsFan) September 21, 2015
One of my favorite video openings in all of Emmy history. Andy is killer.— Alyssa Goggi (@AlyssaGoggi) September 21, 2015
Andy Samburg is my fave #emmys host since... Ever. SLAY— Christy Escobar (@christesc) September 21, 2015
Fans were especially excited when Samberg handed out his HBO GO username. Did someone say free "Game of Thrones" access?
Even celebrities loved him.
Big Mazel to @AndySamberg who has been hilarious in the face of a sea of Olive Kitterige writers!— Andy Cohen (@Andy) September 21, 2015
Still, there were some haters. Canvs data show there were 1,411 hate tweets (about 17% of reaction tweets), toward the "Saturday Night Live" alum.
Andy Samberg is a disaster.— Shlomo Sprung (@SprungOnSports) September 21, 2015
I switched from Emmys to football. It was too painful watching Andy Sandler suck.— Jesus Perez (@JesusPe04957377) September 21, 2015
But all in all, according to Twitter, the most tweeted about moment was actually Viola Davis' acceptance speech for lead actress in a drama. The most tweeted about star of the night was not Samberg but actually musician Lady Gaga.
Full Twitter TV activity and reach data for the U.S. market will be released by Nielsen later on Monday morning.
For more news on the entertainment industry, follow me @saba_h
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