All those hashtag games have paid off for
The comedy game show hosted by
In a statement, Kent Alterman, Comedy Central's president of content development and original programming, said, "We're amazed at how quickly '@midnight' has resonated with our fans. If the internet catches on and social media becomes a part of pop culture, we think we'll really have something here."
The series, produced by Hardwick, Serious Business,
In its core young male demographic, the Comedy Central lineup is now the most-watched late night programming on TV, beating the likes of Letterman, Leno, Kimmel and Conan in the demographics of adults 18-24 and males 18-34.