But at its upfront presentation Monday at the Beacon Theater, Fox flaunted
Well, both men happen to be 51 years old, which puts them just outside the 18-to-49 demographic that advertisers and media buyers -- the very men and women in the audience at the Beacon Monday afternoon - pay a premium to reach. The under-50 crowd has also been Fox's target audience since the days of "Beverly Hills, 90210."
The stars are anchoring a totally remade Tuesday night -- "something you don't do unless you've got the goods," said Fox Chairman Dana Walden. In "Grandfathered," which will air at 8 p.m., Stamos stars as an aging playboy who discovers that, thanks to a long-ago relationship, he has both a son and a granddaughter.
It will be followed at 8:30 by "The Grinder," in which Lowe plays an actor in a legal drama who moves home to work in his family's law firm when his show is canceled.
Having tried its hand at quirky comedies about twenty- and thirtysomethings, like the recently canceled
It's a formula that's worked well for CBS dramas such as "NCIS," "CSI" and "Blue Bloods," which feature aging heartthrobs (Mark Harmon, Ted Danson and Tom Selleck, respectively) in lead roles.
As Andy Samberg, who will host the Emmys on Fox later this year, joked at Monday's presentation, "The Grinder" and "Grandfathered" prove there are "still opportunities out there for ageless, beautiful men" on television.
Warms the heart, doesn't it?