The age of "Aquarius" means no waiting, at least for NBC.
The network announced Wednesday that it has decided to release the entire 13-episode season of its 1960s-set crime drama "Aquarius" -- starring David Duchovny as a Los Angeles detective hot on the trail of cult leader Charles Manson -- on streaming platforms right after the show premieres on linear network TV on May 28.
For fans who have gotten used to digging immediately into entire new seasons of streaming series such as the Netflix political drama "House of Cards," this might seem like no big deal.
But it's a major shift for broadcasters, which have more than 65 years invested in deliberately planned rollouts of series premieres.
"With 'Aquarius' we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before," NBC Entertainment Chairman Bob Greenblatt wrote in a statement. "We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we're excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen."
There is a caveat: The full season will be available for only one month following the premiere. After that point, viewers will have to wait for new episodes to air in their regular 9 p.m. Thursday slot on NBC.