New mobile game app: 'Duck Dynasty: Battle of the Beards'

New mobile game app: 'Duck Dynasty: Battle of the Beards'
Cast members of "Duck Dynasty," from left, Willie Robertson, Jase Robertson and Phil Robertson, get ready to throw out the first pitch before a Detroit Tigers-Chicago White Sox game in Detroit. (Leon Halip / Getty Images)

"Duck Dynasty" just got more dynastic. A&E's wildly popular reality series has spawned its own mobile game app called "Duck Dynasty: Battle of the Beards."

Now available in the App Store, the game enables fans to occupy the "redneck" universe of the rough-and-tumble Robertson family in the backwoods of Louisiana.

The goal for players is to transform from a clean-shaven yuppie type into a duck-hunting man's man with a mega beard.

In addition to duck hunting, the game allows players to "eat chilies, blow up beaver dams and compete in sets of rapid-fire micro-games that test players' reflexes and drop them feet first into the Louisiana backwoods. As players successfully complete the challenges, their beards grow to epic proportions and they start to transform from a yuppie into a full-blown redneck!"

If the game proves even half as popular as the show, it'll be a success. "Duck Dynasty" is currently the most-watched nonfiction cable show ever.

The show chronicles the unusual life of a family that earned a fortune by making duck-hunting products, in particular a duck call named "Duck Commander." It premiered in March of 2012, and by the time Season 3 wrapped, it scored 9.8 million viewers. Season 4 went on to premiere to 11.8 million viewers.