The event: Bulgari hosted an A-list launch on Tuesday for “Stop Think Give,” a book of photographs by Fabrizio Ferri showing 250 celebrities wearing Bulgari in support of the jeweler’s campaign to raise funds for Save the Children. The organization provides services to children in need in the U.S. and throughout the world.
The crowd: The book, published by Rizzoli, came to life as Naomi Watts and Adrien Brody, pictured on the front and back covers, joined party-goers at Spago in Beverly Hills. Others there for the pre-Oscars festivities were Kylie Minogue, Camilla Belle, Ashley Greene, Laura Dern, Marcia Gay Harden, Jeremy Piven, Alexander Ludwig, Katheryn Winnick, Billy Zane, Malin Akerman, Jared Harris, Jennifer Tilly and John Savage, most of them pictured wearing Bulgari jewelry in photos lining the walls.
The scene: Watts, Brody, Dern, Harden, Greene and others posed against an elegant backdrop of eye-popping pink orchids on an extravagant trellis just inside the restaurant. Tilly said she planned to upload her photo via Instagram.
Ludwig – whose show, “The Vikings,” has just begun its third season – showed off his Bulgari ring and Octo chronograph watch. Watts gleamed in jewels, pairing her pavé diamond rings with a dazzler of a sapphire, diamond and chalcedony necklace.
Quote of note: Brody said he and Ferri originally conceived photos that depicted a ring levitating above his hand, because the Oscar-winning actor was researching his role for the TV series “Houdini” at the time. He saw a relationship, he said, between the magician and the cause.
“I felt a parallel in many ways because magic for me was a big love in my childhood and probably a stepping stone for my becoming an actor and understanding performance,” Brody said, “But magic also represents overcoming obstacles and escaping. … Houdini really overcame poverty and represented escaping the shackles of poverty and the oppressive forces in life.”
The numbers: Alberto Festa, president of Bulgari U.S.A., said proceeds from sales of two specially-designed rings and a pendant have raised more than $35 million for Save the Children since 2009.
For the latest in party news, follow Ellen Olivier on Twitter @SocietyNewsLA