Henri Bendel, the uber-feminine, New York-based store with smaller Southern California outposts at the Beverly Center, Westfield Topanga and South Coast Plaza, is upping the girly factor of its in-house accessories collection with a new jewelry line called Henri Bendel Luxe.
Launched April 1 in Henri Bendel stores and on henribendel.com, the line feels right for layering and wearing in a maximalist way -- not unlike the Bendel's line of baubles that the retailer introduced in 2007.
This latest addition is the first jewelry collection from the store's new creative director, Pina Ferlisi, and it incorporates techniques and materials similar to a fine-jewelry line. Semiprecious stones and Swarovski crystals are set in 12-karat yellow gold, 12-karat rose gold and rhodium and priced from $48 for pave crystal hoop earrings to $198 for plated brass and cubic zirconia crystal stacking bracelets.
Angular Art Deco details are found in most pieces, and semi-precious stones in bold hues would happily punctuate an outfit.
In true Bendel's form, the overarching look of the collection is quirky and feminine with the uptown twist on which the storied retailer has built its brand.
"When I started thinking about the Bendel girl and how she accessorizes her life, it became very clear to me that Luxe could play an important role in her jewelry wardrobe," Perlisi said.
[For the Record at 8 a.m. April 5, 2014 PDT: This post originally said the jewelry was made of 18-karat gold, rose gold and platinum. It is made of 12-karat yellow gold, 12-karat rose gold and rhodium.]