What will you be wearing in the California desert come April?
Maybe something romantic and bohemian, if you're one of the lucky folks who managed to snag a pass for the Coachella Valley Music & Arts festival in Indio, which is scheduled to take place April 10-12 and April 17-19.
In fact, even if you don't have a ticket, you can dress the part, thanks to H&M's Coachella collection, which is to be available on hm.com and at 350 stores in North America beginning March 19 and globally beginning March 26. The collection will also be featured in a pop-up shop in H&M's tent at the Coachella festival.
H&M released the first images of the Coachella collection on Monday. For women there are graphic tops, fringe, lace, rompers, crop tops, wide-legged pants and shorts. Men's offerings include graphic tees and shorts. Prices range from $4.95 to $49.95.
H&M, which is in its sixth year as a festival sponsor, is also offering customers a shot at one of those elusive passes. Through the month of March, customers who bring unwanted clothing to an H&M store for recycling will be entered for a chance to win a weekend at the festival (and will get a voucher for 20% off any H&M purchase).