Last month we mentioned that singer Rita Ora had been tapped to be the new face of Madonna and daughter Lourdes "Lola" Ciccone Leon's Material Girl label. Today, the exclusive-to-Macy's line took the wraps off its fall 2013 marketing campaign.
To promote the junior brand's back-to-school season, Ora was photographed on the streets of London with some of the city's famous landmarks -- including Buckingham Palace, Big Ben and the London Eye -- as backdrops.
As the face of Material Girl, Ora follows in the footsteps of Georgia May Jagger and Kelly Osbourne.
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