Material Girl unveils fall 2013 ad campaign featuring Rita Ora

Last month we mentioned that singer Rita Ora had been tapped to be the new face of Madonna and daughter Lourdes "Lola" Ciccone Leon's Material Girl label. Today, the exclusive-to-Macy's line took the wraps off its fall 2013 marketing campaign.

To promote the junior brand's back-to-school season, Ora was photographed on the streets of London with some of the city's famous landmarks -- including Buckingham Palace, Big Ben and the London Eye -- as backdrops.

As the face of Material Girl, Ora follows in the footsteps of Georgia May Jagger and Kelly Osbourne.