Swarovski launches ‘Romeo and Juliet’ jewelry at the Grove

Come October, a new generation of young lovers will bring “Romeo and Juliet” to the big screen in Julian Fellowes’ adaptation of the Shakespeare classic. This time the young couple will be played by Hailee Steinfeld and Douglas Booth, with a cast including Paul Giamatti as Friar Laurence, Stellan Skarsgard as the Prince of Verona and Damian Lewis as Lord Capulet.

The film, directed by Carlo Carlei and set to open in the U.S. on Oct. 11, is the first offering from Swarovski Entertainment, a new venture by the jewelry company whose principals figured that since Swarovski jewelry is often used in films, the company might as well get into film production. (A company FAQ calls it “a natural evolution.”)

It will come as no surprise that Swarovski is offering a “Romeo and Juliet” collection of jewelry in conjunction with the movie. It includes a knot ring like the one Romeo gives Juliet in the film, heart and star pendants, earrings shaped like daggers and rose gold bangles.

The jewelry is to be introduced next week exclusively at Swarovski at the Grove in Los Angeles before rolling out nationally on Sept. 30. From 6 to 8 p.m. Tuesday, costumes from the film will be on display at the Swarovski boutique. Customers can shop the collection beginning that day.

Prior to the event, customers who come into the store from Saturday through 5 p.m. Monday will have a chance to win two tickets to the “Romeo and Juliet” premiere if they mention the contest.

Prices for the jewelry are under $200 – well below what Romeo and Juliet pay for their true love.

The Grove is at 189 The Grove Drive, Los Angeles.

EVENTS

7 For All Mankind plans to celebrate the launch of it Malhia Kent collection with an event from 7 to 9 p.m. Thursday at the Century City store, 10250 Santa Monica Blvd. The event is to be hosted by actress Ashley Madekwe of the Ring My Bell blog. RSVPs are required to 7FAM Marketing@vfc.com. Receive a gift with purchase of $300 or more.

John Varvatos is offering previews of its fall 2013 Tailored Clothing Collection at its boutiques this week. Locally, visit the West Hollywood store at 8800 Melrose Ave. for cocktails from 6 to 9 p.m. Thursday or 5 to 8 p.m. Friday or for brunch from 10 a.m. to 2 p.m. Saturday. In Orange County, the South Coast Plaza store is offering cocktails from 6 to 9 p.m. Thursday and Friday and brunch from 10 a.m. to 2 p.m. Saturday. For appointments, call the West Hollywood store at (310) 859-2791 or the South Coast Plaza store at (714) 545-5551.

OPENINGS

The new Nordstrom at the Americana at Brand is scheduled to open at 10 a.m. Friday and plans to throw a “beauty bash” beforehand from 8 to 10 a.m. at the store entrance on Caruso Avenue. Beauty advisors will offer tips and information on products for fall. The first 800 customers at the beauty event are to receive totes.

The Nordstrom celebration is to continue from 2 to 4 p.m. Saturday with an appearance by potter and interior designer Jonathan Adler, who will show his new fashion accessories collection. The Americana at Brand is at 889 Americana Way, Glendale.

L.A. lifestyle store Splendid is opening a new store in Studio City. The store is teaming with stylist Jen Pinkston of the Effortless Chic to host a grand opening party from 1 to 3 p.m. Saturday at the new space at 12182 1/2 Ventura Blvd. There will be drinks, snacks, a photo booth an 20% off purchases. RSVP to rsvpStudioCity@splendid.com.

Sample Sales

Chic Little Devil is hosting a sample sale featuring Australian brand Wish from 10 a.m. to 6 p.m. Sept. 19-22 at the CLD Style House on the 11th floor of the Bendix Building, 1206 Maple Ave., Los Angeles. Also on sale will be other labels in the style studio’s stock, which includes Anoush, Corey Lynn Calter, Alexander McQueen, Isabel Marant, Thomas Wylde, Robert Rodriguez, Cynthia Vincent, Black Halo and Current Elliott. Sale prices will be up to 90% off, with some samples as low as $5.

Promotions

David’s Bridal is offering customers a chance to win $100,000 in its Beautiful Beginnings sweepstakes. Anyone who visits a David’s Bridal store anywhere in the United States and creates an “event” or “comeback appointment” between Sept. 20 and Oct. 31 will be entered automatically. No purchase is necessary. There will be one $100,000 winner and two $10,000 runners-up.

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