Rapper and business mogul 50 Cent beamed with pride Tuesday night as his 2-year-old son, Sire Jackson, modeled a three-piece suit in Isabella Couture's show during Los Angeles Fashion Week. Smartphone in hand, 50 Cent shouted supportively to his son, who, thanks to a bout of stage fright, was carried down the runway by his mother, Daphne Joy.
"My son got cold feet at the last minute so mommy had to walk with him," Joy wrote on her Instagram account. "He was the youngest model in the show and handled it so well up until the last moment."
Isabella Couture was one of a trio of designers who showed children's clothing collections at the Taglyan Complex in Hollywood as part of fashion week's "Friends and Family" session. Sponsored by Art Hearts Fashion, in addition to Isabella Couture, collections from Shout Out Clothing and Jow Juniors were shown.
Starting the show was Shout Out, a T-shirt company created by actor Colin Egglesfield. The pink and blue shirts, interactive in nature with stick-on velcro lettering, help foster personal identities for children, Egglesfield said.
Among the expressions spelled out on kids' shirts in the show were "I like warm hugs" and "I am the flower girl."
"It's about expression and standing up for what you believe in," the actor said to start his show.
Each shirt has a dialogue bubble on the front and name strip on the back. Each comes with a pack of velcro letters and retails for $32.95 on the line's website.
Jow Junior, from the Netherlands, showed second. The collection by designer Angelle Chang featured both kids' and adult wear. A hallmark of the design is a patchwork concept with the pockets of every pant and vest made of different fabric than the rest of the garmet.
Isabella Couture ended the show with ornate flower girl dresses that kept the audience gasping. Exclamations of sympathy could be heard when Joy carried Sire down the catwalk. The toddler was recently signed to a $700,000 modeling contract with audio company KidzSafe.