But with "Lean In," an upbeat and unapologetically bossy debut, Sandberg is making a disruptive, crucial observation that puts her very much in line with Friedan: All is not just in the gendered world, and we should be talking urgently about how to make it better.
Rather than exposing the ennui of midcentury middle-class housewifery, Sandberg is spotlighting the maddening inequalities of the very professional world into which Friedan exhorted women to venture half a century ago. Sandberg, with her rare view from the top, is naming and attempting to redress the double standards, entrenched attitudes and regressive catch-22s that drive women into ruts of self-doubt, lowered expectations and accommodating self-sacrifice.
Sandberg — whom I met briefly at a women's media event last year — wants more women in the upper echelons of the public sphere and advises them to "lean in" to their careers and halt self-sabotaging behaviors. Her belief is that the more women are able to circumnavigate institutional roadblocks, renegotiate domestic roles, or simply plow their way to the top, the faster those boss-ladies will make the world better for all women.
I don't know if Sandberg is correct that more women at the top would lead to broad, female-friendly reforms. No one knows, since we are eons away from gender parity and the women whose names we cite when arguing about whether women in charge make any positive difference — Margaret Thatcher, Hillary Rodham Clinton — all succeeded as exceptions. They developed their behaviors within a male-dominated power structure and thus tell us little about what an equitably run universe might look like. But if Sandberg's prescriptions encourage any women to further their own prospects with an eye to bringing others along with them, then I really can't see what's bad about them.
"Lean In" is co-written by feminist comedy writer Nell Scovell; it's a brisk mix of research, analysis and anecdote that draws on the wisdom of popular feminist icons like Gloria Steinem and Tina Fey but also weaves in the work of deep-diving activists and scholars, such as Joan C. Williams, Ellen Bravo and Heather Boushey.
Sandberg concedes her personal privilege and the limits it may set on the usefulness of her approach, writing that she's "aware that the vast majority of women are struggling to make ends meet.... Parts of this book will be most relevant to women fortunate enough to have choices about how much and when and where to work" and that it's "much easier for me to lean in, since my financial resources allow me to afford any help I need."
She's right about that, and some anecdotes from her rarefied milieu — there's one about a Fidelity exec who, while working in emerging markets, tested her boyfriend's flexibility by asking him to meet her for weekends in Sao Paolo — can be alienating.
But other tales from Sandberg's stratosphere (the business-whiz mother who, when her primary-caregiver husband is out of town, finds herself unable to successfully pack school lunches) offer a refreshing inversion of the stories we're relentlessly fed about women opting out of work because the pull of domesticity is too irresistible.
Sandberg has no time for biologically determined stereotypes and suggests that men should "lean in" at home. "Even if 'mother knows best' is rooted in biology," she grudgingly offers, "it need not be written in stone.... Yes, someone needs to remember what goes into the lunch box, but … it does not have to be Mom."
"Lean In" rarely takes men to task for enforcing professional gender imbalances. While there are a few unnamed boorish supervisors and caddish dads, Sandberg mostly describes a cadre of dedicated husbands, brothers and friends, while the high-profile men she names — like Google's Sergey Brin, Facebook's Mark Zuckerberg and her early champion, the economist Larry Summers — come off as almost unbelievable menschen.
But Sandberg isn't letting men off the hook; she's just using positive reinforcement to paint them, appealingly, not as oppressors but as potential allies — supportive mentors, colleagues, mates and fathers — and encouraging us all to model more equitable domestic arrangements for our daughters and sons. She tells women to seek out "someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home."
That's just great advice. It also gets to the most loudly voiced advance critique of "Lean In": that Sandberg's book of personal advice to women fails to account for the impact of institutionalized sexism. Except that, in fact, her tips are built around an exploration of how gender discrimination is systemic.
From an early age, Sandberg writes, "Teachers interact more with boys, call on them more frequently, and ask them more questions.... When girls call out, teachers often scold them for breaking the rules and remind them to raise their hands." She synthesizes reams of studies about gender dynamics in the workplace, showing how men are promoted based on potential, women on accomplishments; that a woman who explains her qualifications in a job interview is less likely to be hired.
In the book's feminist crescendo, she writes: "I am fully aware that most women are not focused on changing social norms for the next generation but simply trying to get through each day. Forty percent of working mothers lack sick days and vacation leave, and almost 50 percent of working mothers are unable to take time off to care for a sick child. Only about half of women receive any pay during maternity leave.... Too many talented women try their hardest to reach the top and bump up against systemic barriers. So many others pull back because they do not think they have a choice."
Sandberg didn't have to write this book. She could just go home every night at 5:30 and slip into a warm money bath, sip from her money cocktail and plan her run for office, like her Silicon Valley forerunners Meg Whitman and Carly Fiorina. To poke or prod at sexism is to risk being labeled a whiner, a troublemaker or simply a woman. It is to her credit that Sandberg has chosen to announce herself, smartly and vociferously, not only as a woman but as a feminist.
It is my hope that the early wave of criticism of Sandberg's project — which has come largely from other feminists making an affronted stink about the narrow luxury of her perch — doesn't convince her that the women's movement can't use the dynamism, extensive resources and fresh inspiration she's offering here. Because while 50 more years of slurping our 77-cent-to-the-dollar cocktails, complaining that powerful women don't acknowledge feminism and wondering why we don't have universal day care yet sounds fun and all, I'd rather take Sandberg's imperfect advice and lean in — to those fights and the many others ahead of us.
Traister is the author of "Big Girls Don't Cry: The Election that Changed Everything for American Women."
Women, Work and the Will to Lead
Sheryl Sandberg with Nell Scovell
Knopf: 240 pp., $24.95