Stella McCartney Kids

Stella McCartney launches her Kids collection Wednesday. (Stella McCartney Kids / July 28, 2010)

There are few things as cute as wiggly little kids decked out in high fashion. And Stella McCartney certainly upped the juvenile style bar through her recent Gap collaboration for babies and kids — a collection that served up Beatles-esque marching band jackets and sweater dresses emblazoned with wolf heads for the playground set.

Now the British designer is launching her second chic children's collection, but this time for her own brand.

Stella McCartney Kids, which debuts Wednesday in the brand's boutiques and on http://www.stellamccartneykids.com, is the mother of all "mini-me" collections. It serves up an array of looks for girls and boys ages 0 to 12 that, if magically enlarged, could easily be staples in a fashion-forward adult's wardrobe.

Designs were named after kids' first names; there's an Ingrid floral print dress and an Aldo quilted field jacket, for example.

For girls, there are adorable tops (a nautical-striped tee with a floral graphic, a Holly Hobby-style floral smock top), colored skinny jeans and a classic Fair Isle sweater adapted from McCartney's women's ready-to-wear collection.

Boys' and unisex styles include a simple pea coat, a graphic gray sweatshirt, skinny gray and turquoise jeans and a chunky gray cable-knit sweater. Baby clothes, including printed pajamas and onesies, are largely unstructured and made from soft organic cotton.

Prices, which range from around $26 for a baby's T-shirt to just over $200 for a coat, aren't H&M-low. But McCartney aimed to design them to be worthy of passing down "for generations."

"I wanted to introduce a collection that was modern in every way," McCartney said. "I wanted to create the right design for the right age group, have some unisex styles, be available online immediately and have an accessible price point. When you're buying children's clothing, it needs to be realistic but still be timeless and [be] the best quality possible."

The capsule collection will bloom into a full collection for spring (out in February) and will be available four seasons a year.

Stella McCartney, 8823 Beverly Blvd., West Hollywood. (310) 273-7051. 11 a.m. to 7 p.m. Monday through Saturday.

http://www.stellamccartneykids.com

EVENTS

Balenciaga presentation Thursday and Friday: Avant-garde retailer Maxfield will host a presentation of Balenciaga's archive collection.

8825 Melrose Ave., Los Angeles. (310) 274-8800. 12 to 6 p.m. both days.

http://www.maxfieldla.com

Beverly Hills Fashion Festival Saturday: Hosted by hairdresser and "Shear Genius" judge Jonathon Antin, this Fashion's Night Out-style shopping event includes runway shows (Elie Tahari, H. Lorenzo and William Rast are confirmed), pop-up boutiques, beauty and fashion product sampling and interactive promotions. Tickets range from $25 to $250 per seat per show.

9900 Wilshire Blvd., Beverly Hills. Runway shows start at 1 p.m.

bhfashionfest.ticketsunplugged.com

Westfield Style Tour Saturday and Sunday: Westfield Topanga shopping center hosts a weekend fashion and beauty event put on by IMG, which produces New York's Mercedes-Benz Fashion Week. The lineup includes a fashion consultation with a professional wardrobe stylist, a makeup consultation and beauty product samples and an appearance by Stacy London, of TLC's "What Not to Wear," who will host a fashion show and offer her signature straight-up fashion tips starting at 2 p.m. on Saturday.