Craft Brewers have had an uphill fight wrestling market share away from the multi-national brewing conglomerates, and the brewers have had to become savvy marketers to raise awareness of their product. Social media is one of craft beer’s best weapons in the partisan conflict against multi-million dollar marketing budgets, and services like Twitter, Facebook, and Tumblr have been used to by the small businesses to level the playing field and build excitement for their brands.
Social media is especially helpful in a sprawling metropolis like Los Angeles. Bar, breweries, and dedicated craft boosters help spread the word about events, special tappings, and new brews.
Here are some suggestions for craft beer-focused Twitter accounts to follow that will help keep you tuned-in to the exciting craft beer culture that’s sprouting up in Los Angeles. (Of course, you should also follow @LAtimesfood to keep all the new posts from us at the Daily Dish in your feed!)
The Full Pint is a craft beer news site that’s based in Southern California, and they tweet about industry-wide happenings, SoCal breweries and events, and they’ll keep a steady stream of new beer release news in your feed. They also usually have good post-event coverage (with lots of pictures) for the bigger local craft beer events. For more beer-news try: @Beerpulse, @Brewbound, or @BeerAdvocate.
The official Twitter account of the nascent Los Angeles Brewers Guild is an L.A.-centric mix of local beer news, event photos, and some inside-baseball chatter that highlight the guild’s efforts to spread awareness and excitement about craft beer in Los Angeles. You can also follow @LABeerWeek to keep up-to-date on that annual (in September) event.
Los Angeles has a thriving beer blogger community that’s dedicated to more than bottle-shots and beer reviews, and the LA Beer Bloggers is a group dedicated to supporting and elevating the citizen-journalists in Los Angeles who are writing about (or photographing) craft beer.
I won’t presume to guess which craft beer bars or restaurants are your favorite spots to get a cold pint, but chances are they’ve got a Twitter account. Los Angeles is home to some stellar bars and restaurants dedicated to craft brews, and the city’s best know they need a strong social media presence to bring in the beer fans. Perennial favorites like Blue Palms, 38 Degrees, Beachwood BBQ, Sunset Beer Company all keep followers up-to-date on tappings and events.