Princess in progress: designer Kira Plastinina
Plastinina’s first U.S. store opened in New York last week. Five more are on the way this month in Los Angeles, including a Robertson Boulevard location opening May 16.
On Robertson in Kira Plastinina. Yellow tank with black studded heart, $24. Dark denim miniskirt, $34. Cobalt blue handbag with tortoise shell handle, $48.
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(LIZ O. BAYLEN / LOS ANGELES TIMES)
Kira Plastinina clothes, with an average $48 price point, are fast fashion moving from East to West, targeting teens who live their lives online, where image is reality more so even than in Hollywood, and cultural and international borders are nonexistent.
Lime green dress with sequined circles, $68.
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(LIZ O. BAYLEN / LOS ANGELES TIMES)
In the U.S., the goal is 50 Kira Plastinina stores in the next three years, and eventually 250. New York Fashion Week is also in the designers sights.
Silver polka-dot dress, $38.
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(LIZ O. BAYLEN / LOS ANGELES TIMES)
At Kira Plastinina’s Moscow Fashion Week show, March 2008: An extreme puffer coat from the Fall 2008 collection.
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(SERGEI ILNITSKY / EPA)
At Kira Plastinina’s Moscow Fashion Week show, March 2008: A printed T-shirt dress from her Fall 2008 collection.
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(SERGEI ILNITSKY / EPA)
