Sam Lovullo, who as producer and co-creator of "Hee Haw" brought country music and homestyle humor to millions of American homes, has died at age 88, his publicists said Thursday.
Lovullo died at his home in Encino on Thursday, his publicist said. No immediate cause was given, but Lovullo had been suffering from heart disease.
Lovullo worked on TV's "The Jonathan Winters Show" from 1967 to 1969. He and two writers from the show noticed that it enjoyed a ratings spike when country music performers were guests.
They conceived of "Hee Haw," the variety show that ran for two years on CBS starting in 1969 and then went on to a 21-year run in syndication.
Lovullo was producer for all but the last five years.
The show affectionately made light of rural culture, featuring country bumpkins and scantily clad farmer's daughters, but was actually produced in Nashville and featured music from country legends like Johnny Cash and Loretta Lynn, who usually donned the same overalls as the cast and got in on the jokes.
Its hosts, Buck Owens and Roy Clark, were themselves country music luminaries before the show began.
Luvullo was an Italian American native of Los Angeles, but "Hee Haw" made him a beloved hometown figure in Nashville. In 1974 the Academy of Country Music gave him its Jim Reeves Memorial Award, for people who contribute to the acceptance of country music.
Lovullo would write a memoir about his time on the show, "Life in the Kornfield: My 25 Years at Hee Haw," which takes its name from the show's fictitious home of Kornfield Kounty.
He is survived by his wife and four children.