YouTube ranks as one of the world's most popular online destinations for music. The site has countless official and unofficial music videos, covers, clips from concerts and karaoke performances of the work of practically every artist to use a microphone. Over time, the vast majority of the industry has teamed up with YouTube to try to turn fans' interest into cash by adding advertisements to their uploads. The main shortcoming is that the ads yield a microscopic amount of revenue per video played.
To generate higher per-song royalties, the music industry has long urged YouTube to launch a service such as the ones