Ventura and Los Angeles, Calif. - August 24, 2009 - The Ventura County Star and the Los Angeles Times Media Group (LATMG) today announced their participation in a late-week total market coverage advertising insert program, providing an effective distribution solution with targeted reach to 95,000 East Ventura County households, plus Fillmore and Mission Oaks.
"We're pleased to be able to offer this combined preprint package to our advertisers and our community," said George Cogswell, President and Publisher of the Ventura County Star. "We looked at the big picture and this shared product makes good business sense to fit the needs of our local businesses looking to grow revenue."
"This shared insert program promises to be the definitive preprint solution in Ventura County," said Scott McKibben, Los Angeles Times. Executive Vice President, Strategic Partnerships. "By combining the resources of the Ventura County Star and Los Angeles Times Media Group, we can provide advertisers with targeted late-week coverage and consumers with a single, robust preprint package."
The Ventura County Star and the Los Angeles Times will each offer advertiser placement in this shared advertising insert package distributed to consumers under the name "Star Shopper."
About the Ventura County Star
The Ventura County Star is Ventura County's undisputed local news leader since 1925 with a circulation of 91,627 (Sunday) and 80,950 (daily). The Star is owned by the E.W. Scripps Co., a diverse media company based in Cincinnati that operates 14 daily newspapers, 10 broadcast television stations, the Scripps Howard News Service and United Media, the worldwide licensing and syndication home of Peanuts, Dilbert and more. Combined with the Star's award-winning website, VenturaCountyStar.com, the Ventura County Star reaches a combined audience of 57% of Ventura County.
The Star also publishes specialty niche products that focus on the individual needs of the community including 805Moms.com, a web site designed specifically for Ventura County parents; Siglo21.com, a weekly Spanish-language publication; and Eldercare, an annual guide aimed at the needs of senior citizens and those families and friends who care for them and the Healthcare & Medical Services Directory. The Star's newest division, Star Printing xPress provides a one-stop source for Ventura County's commercial and newspaper printing needs. For more information, visit www.vcstar.com/mediakit.
About the Los Angeles Times
The Los Angeles Times (http://www.latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 5.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
The Los Angeles Times and its media businesses and affiliates - including The Envelope (http://www.theenvelope.com), Times Community Newspapers, Brand X (http://thisisbrandx.com), LA, Los Angeles Times Magazine (http://latimes.com/magazine), Hoy (http://vivelohoy.com), and California Community News - reach approximately 5.3 million or 40% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 127 yearsand is part of Tribune Company one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/mediacenter.
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