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Strong sales for Canelo Alvarez vs. Julio Cesar Chavez Jr. bode well for Golovkin showdown

Strong sales for Canelo Alvarez vs. Julio Cesar Chavez Jr. bode well for Golovkin showdown
Canelo Alvarez uses his left jab against Julio Cesar Chavez Jr. on Saturday. The fight totaled nearly 1 million pay-per-view buys and might be found to have exceeded 1 million when the final figures are in. (Isaac Brekken / Associated Press)

If the still-trickling sales figures don't push Canelo Alvarez's one-sided unanimous-decision victory over Julio Cesar Chavez Jr. to 1 million pay-per-view buys, it now seems ironclad that Alvarez's Sept. 16 bout against Gennady Golovkin will.

Industry sources familiar with Alvarez-Chavez Jr. sales reported Thursday that the bout at Las Vegas' T-Mobile will at least match the 938,000 buys that Alvarez's 2015 triumph over Miguel Cotto drew.

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No boxing pay-per-view has generated 1 million buys since the disappointing lack of action in Floyd Mayweather Jr.'s record-selling victory over Manny Pacquiao, which posted 4.6 million buys.

One industry source said final accounting may ultimately put Alvarez-Chavez Jr. at 1 million, but another reported reaching that landmark figure is "unlikely based on our conversations with both cable and satellite sources."

Yet, for a bout that also disappointed in the ring, with Chavez Jr. performing lethargically after cutting to 164 pounds — a weight he hadn't been down to in five years — the sales indicate revived interest in boxing.

And Alvarez (49-1-1) pounced on that after his 120-108 margin on all three judges' scorecards by announcing in the ring that his next opponent would be Golovkin (37-0, 33 KOs), the three-belt middleweight champion who appeared with his rival, staged a post-fight news conference and announced the deal was signed for the Sept. 16 bout at a venue to be determined.

Twitter: @latimespugmire

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