Kobe Bryant has a new commercial spot for his latest Nike signature shoes, featuring the "Kobe light bulb."
Bryant's fictional light bulb, with filament in the form of the veteran guard's logo, is described as both unbreakable and capable of ending global warming.
The ad is used to plug Bryant's "Kobe 9 Collection," which is billed as "the best collection since the invention of the collection."
The Lakers' all-star guard recently released a similar spot with a customized "Kobe piano."
Bryant is currently sidelined with a knee injury, with little chance to return with just over a month remaining in the regular season.
Through only six appearances this season, Bryant averaged 13.8 points and 6.3 assists per game.