The Pilgrims

Taking a pass on Black Friday

Taking a pass on Black Friday

It's Black Friday, and that means hordes of bargain-craving shoppers will lay siege to retailers large and small.

Or not.

While there have been plenty of recent stories in the media attesting to the idea that Black Friday is one of the busiest shopping days of the year, the reality is that most of us prefer to take the holiday a good deal easier.

Nielsen, the market researcher that tends to do a pretty good job of spotting trends, says 85% of consumers won't go anywhere near a mall or a physical store on Black Friday.

And even though retailers are bending over backward for shoppers by opening earlier and earlier, the Nielsen numbers suggest that consumers are...

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