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Consumers need a new legal right to control personal data

Consumers need a new legal right to control personal data

Most American Internet users grasp this Silicon Valley truism: “If you're not paying, you're the product.” We gain “free” services and conveniences by yielding our personal information, which in turn is sold or traded to all sorts of interested parties. Those parties exploit this information to determine what products to pitch us, on what terms. Consumers may find the results attractive, especially if they don't know what they're being denied based on their data. But for privacy advocates, trading free services for unconstrained and uncompensated use of personal information is a nightmare. In fact, the privacy news is even more disturbing than...

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